US Box Office Estimates July 2-5 2010

Slightly different this week (and sorry for the delay). As it was possibly the biggest ‘day off’ holiday that cinemas would be open for (unlike Christmas and Thanksgiving), the four-day weekend figures will be covered. Where applicable, the figures for Monday as well (Friday-Monday) will be coloured red (also giving you an idea of a daily take). The holiday weekend is also why this is being done on a Wednesday, rather than the Sunday/early Monday it usually is.

Both new films this week, Eclipse, and Airbender, didn’t release on the Friday as most do. Eclipse hit the screens on June 30th, while the film based on the series most kids knew as ‘Avatar’ (before James Cameron took the name for his film earlier this year) hit the streets the following day, on June 1st. Both are heavy fan-driven titles – Airbender with kids that love the cartoon, and Eclipse with teens that love badly written books about necrophilia, bestiality and other unsavory topics in a PG-13 setting – which has given them such strong boosts.

The charts otherwise looks similar to last week, including the Monday figures, although it’s considerably higher. The major standout is at the bottom, where 10th and 11th places swap over Monday’s figures. Letters to Juliet makes a return, after being out of the top-10 since the first weekend in June., and Cyrus makes a great showing with it’s limited opening, with a performance that would have put it in 3rd place, had it been on wide release.

Originality-wise, it’s 4-from-11 (Grown-ups, K&D, Cyrus and Juliet) which is above average, as is the number of 3D films.

Rank (last week) Film Weekend Gross (Millions) Theaters Total Gross to Date (Millions) Weeks on release
1 (N)

1

Twilight: Eclipse $64.8

$83.6

4,468 $157.5

$176.3

1
2 (N)

2

The Last Airbender3D $40.3

$51.8

3,169 $57.8

$69.3

1
3 (1)

3

Toy Story 33D $30.3

$43.0

4,028 $289.1

$301.8

3
4 (2)

4

Grown Ups $19.0

$26.0

3,534 $77.6

$84.6

2
5 (3)

5

Knight & Day $10.4

$14.1

3,104 $45.7

$49.4

2
6 (4)

6

The Karate Kid $8.0

$11.0

3,109 $151.5

$154.5

4
7 (5)

7

The A-Team $3.2

$4.4

2,153 $69.2

$70.5

4
8 (6)

8

Get Him to the Greek $1.2

$1.7

884 $57.4

$57.9

5
9 (7)

9

Shrek Forever After3D $0.89

$1.2

957 $232.2

$232.6

7
10 (18)

11

Letters to Juliet $0.82

$0.97

340 $50.9

$51.1

8
11 (20)

10

Cyrus $0.77

$1.1

77 $1.5

$1.8

3
It’s important to remember, these figures for the weekend are released lunch-time Sunday, so estimate Sunday’s figures, there may be some discrepancies. Figures provided by BoxOfficeMojo. Click here for the full weekend figures.